PUMA® is one of the world‘s leading sport brands For more than 65 years PUMA® develops and designs innovative products for the best athletes all over the world. Since 2002 ISM develops and produces sport-inspired high-performance PUMA® safety footwear. PUMA SAFETY® aims to achieve worldwide market leadership regarding design, performance and innovations. PUMA SAFETY®belongs to the strongest growing brands in the performance safety footwear market.
1948 24 years after their founding, the Dassler brothers separated over an argument. Rudolf Dassler goes on, founding PUMA Schuhfabrik Rudolf Dassler and with the PUMA ATOM, kicks off a long line of success.
Despite having to start anew, PUMA’s success is undaunted. Our first football boot, the “ATOM”, is launched successfully and several athletes are convinced by its performance. Several members of the West Germany national team wear them in the first post-war football match against Switzerland in 1950. Among the players: Herbert Burdenski, the man who scored the first post-war goal that won the match. For PUMA, this is just the first in a long row of successes.